At This Stage

Synopsis

Director Marco Proserpio seals yet again his fruitful collaboration with Art of Panic and Gilberto Calzolari to bring to life “At This Stage”, a short film to present the FW 21-22 woman collection designed by Calzolari for the Milan Fashion Week Digital Fashion Show of February ’21.

The collection has a double meaning. The first one is obvious: “At This Stage” stands for “at this point”. It is a reflection on this very moment where we are and where we want to go – in a period that has forced all of us to ponder and go back to the basics, to the essence. The second is the more literal one: video and photos of the collection were entirely shot inside the beautiful Franco Parenti Theatre in Milan, courtesy of Artistic Director Andrée Ruth Shammah. The choice of this location is a precise statement: theatres, cinemas, museums and places of cultures ahve been closed for too long. We need them like air to breathe. With all the necessary security measures, we call on to reopen them as soon as possible!