We are an independent filmed content production company specialised in evaluating, developing, producing, marketing and exploiting cross-market projects originating from International filmmaking talent.

Set up in Jan 2018 and based in Milan, the epitome of Italian productivity, innovation, openness and multi-culturality, the history of our company goes way back, when the two founders, Marcello Paolillo and Lucia Nicolai, two senior executives with over 20 years experience in the TV and film industry, met in the early 2000 while both employed at MTV Italy.

After several years working for important companies in Italy and abroad, we decided to join our skills and expertise in content curation, production and exploitation, as well as our extensive network of International contacts, to help filmmaking and creative talents whose ideas had great potential and deserved a chance at coming to life.

In 2017 we executive produced THE MAN WHO STOLE BANKSY, a feature length documentary premiering in competition at the Tribeca Film Festival 2018. Sold around the world by international sales agent Elle Driver and to be released in Italy by Rai Cinema, the film, helmed by Italian filmmaker Marco Proserpio and featuring the narrating voice of iconic rockstar Iggy Pop, tells the epic journey of a graffiti that famed street artist Banksy made on the West Bank Wall in Palestine.

Current works in development include a variety of theatrical and TV projects (scripted and unscripted) hailing from Italy, France, Australia and Sweden

Looking for a Consultancy?

Bespoke guidance & assistance on a variety of projects:

  • Film & TV Production
  • Marketing Strategy
  • Creative Direction

Marcello Paolillo

With a strong background in  film distribution, production, acquisition and international sales in Italy and in the US, he has worked for companies such as Eagle Pictures, Nexo Digital, Mikado Film and Kimmel International. He was also Programmer for the official selection of the Rome Film Festival, Senior English Writer for the Doha Film Institute, and is currently Project Manager for the Locarno Film Festival. He’s author of the book “The Cinema of Jane Campion” (Falsopiano Press).

Lucia Nicolai

An expert in brand & content strategy, production, acquisitions, programming, creative direction, digital media, she was Head of the MTV brand in Southern Europe, Middle East and Africa for 4 years; exec produced Academy award nominee “Miracle Fish”, and has collaborated with Italian pubcaster Rai as Editorial  Consultant. In 2016 she developed the concept and produced the sizzle reel for an original TV series on tennis superstar Novak Djokovic, which was optioned by Amazon.

The art of movies is
to make believe.

The Art of Panic is
to make it happen.

Brands we worked with